Why Does a Smell Bring Back Memories Better Than a Photo?
Last week I was walking through a grocery store, not thinking about anything, just heading to the dairy aisle. Then someone walked past me. They were wearing a perfume, a stranger, probably a brand I’d never heard of. And suddenly, with no warning at all, I was twelve years old. I was in my grandfather’s garden in the midday heat, drinking ayran from a plastic cup. I don’t even remember who that woman was. But in that second, she handed me back a whole other time. Here’s the strange part: a photo can’t do that. If I looked at fifty pictures of my grandfather’s garden, I’d say “yeah, it was pretty” and look at them from a distance. But that smell put me there. I didn’t just remember it. I was there. You’ve probably felt this too, right? Being dropped into another time by a single scent. So why can a smell do what a photograph can’t? The only sense that takes a shortcut to your brain There’s actually an explanation for this, and it’s a pretty poetic one. Sight and hearing both...